Power to the people – well, virtually
How irate customers are turning to social media to lambast poorly performing businesses
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Name: Steve Calder
Site: http://www.stevecalder.com
About Author: Steve Calder is a copywriter, consultant and interim manager specialising in digital and direct marketing communications. His clients originate primarily in the technology, transportation, travel and leisure, financial and professional services sectors. UK and Netherlands-based agencies, companies and not-for-profit organisations alike turn to Steve for lively and engaging copy that achieves measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers. For a free information pack – including samples, case histories and a copy of Steve’s guide to choosing and managing a freelance writer – telephone 0844 556 1265, or email info@stevecalder.com.
Site: http://www.stevecalder.com
About Author: Steve Calder is a copywriter, consultant and interim manager specialising in digital and direct marketing communications. His clients originate primarily in the technology, transportation, travel and leisure, financial and professional services sectors. UK and Netherlands-based agencies, companies and not-for-profit organisations alike turn to Steve for lively and engaging copy that achieves measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers. For a free information pack – including samples, case histories and a copy of Steve’s guide to choosing and managing a freelance writer – telephone 0844 556 1265, or email info@stevecalder.com.
Author Articles List:
How would you rate THIS experience?
From EBay and Elance to Amazon and Odesk, customer rating systems provide valuable feedback to help prospective customers make informed purchasing decisions. They also provide unacceptable leverage for poorly performing suppliers…
Hot springs – Nakhal and A’Thowrah
By Dubai based Freelance Writer Ulrike Lemmin-Woolfrey. Freelance Writer.
For more articles by Ulrike, visit www.ulwoolfrey.com, or subscribe to her blog at http://www.blog.ulwoolfrey.com/
EXPLORING THE ATACAMA DESERT
By Diana Russler
The Atacama Desert — a place so dry that in some parts there has not been any rain in recorded history . . . a hauntingly beautiful but austere land where time seems irrelevant . . . gateway to a mystical land where Pacha Mama (Mother Earth) is still revered.
Inhabited for [...]
The Chelsea – Atlantic City’s new boardwalk hotel
by Ken Shane
I grew up in pre-casino Atlantic City. So when news reached me of a new, non-casino hotel on the city’s famous boardwalk, I was interested to say the least. The fact is, The Chelsea is the first non-casino hotel to be built on the boardwalk in many years. I quickly decided that a [...]
SEO articles: $5 – guaranteed 35% original, innit?
Yes, you really can buy-in SEO copywriting services at just $3 per hour. But if you value your brand, and your business’ sustained credibility: don’t!
Tweet and sell!
FROM GOOGLE SEARCH TO ONLINE SCAVENGER HUNTS, TWITTER IS CHANGING THE SOCIAL MEDIA LANDSCAPE
Protecting Your Valuables
Martin Brassell, CEO of Inngot.com, looks at protecting and exploiting your intellectual assets
Harnessing the marketing power of moving pictures
Offering conversion rates in excess of 70%+, it’s small wonder online video is proving such a huge hit with marketers. And with free hosting and streaming – courtesy of youtube- it’s now within reach of even the most cash-strapped businesses.
Smarter marketers ignore direct mail at their peril
Direct mail volumes are declining fast. Are marketers missing a trick?
