The SMART Start Guide to Website Planning includes all the tools, tricks and techniques you need to compete on equal terms with your big budget competitors.

Written in plain English by experienced business people, this uniquely practical ebook leads you step by step through the process of planning, commissioning and managing your new business website.

Revealing what’s achievable on even the most restricted budget – thanks to a plethora of low- and no-cost content, software and support - the guide will show you how to

Cut your research costs - using readily available ‘public domain’ data

[PAGE 25]

Differentiate your business through effective Customer Experience Management

[PAGE 30]

Use freely available software to convert more (and more profitable) sales

[PAGE 55]

Understand and leverage the three components of successful SEO

[PAGE 59]

Write web copy that works – for man and machine

[PAGE 65]

Source professional photography at clip art rates

[PAGE 80]

Hone your site’s navigation to boost your sales

[PAGE 83]

Save money – by becoming your own consultant

[PAGE 85]

Please all of the browsers all of the time

[PAGE 92]

Select the right hosting service

[PAGE 92]

Uncover the marketing value of social networks

[PAGE 107]

Learn new ways to monetise your site – and track your traffic

[PAGE 123]

Ensure your site remains within the law

[PAGE 132]

Short list, brief and manage the right development team

[PAGE 143]

Protect your intellectual property

[PAGE 150]

BUY THE SMART START GUIDE TO WEBSITE PLANNING TODAY

and you’ll also enjoy the
business benefits of the
SMART Website Planning
Toolkit for a full year

The SMART Website Planning Toolkit includes a growing library of information products, project planning tools, contracts, templates and regular industry bulletins to help you plan, build and manage your new website.

Plus you’ll also benefit from:

* Free website hosting for a full year
* Free website domain name
* And much more besides.

For a limited time the SMART Start Guide to Website Planning is available at just £19.95.

And remember: you’ll get free website hosting, a year’s worth of industry bulletins and a host of other benefits – worth £100s - absolutely FREE.

You can buy the SMART Start Guide to Website Planning with total confidence. This invaluable guide for newcomers and seasoned pro’s alike is backed by a 15 day no quibble money back guarantee.

Which means, in the unlikely event you’re not 100% satisfied with your purchase we’ll refund the cover price in full.

So what are you waiting for?

Order the SMART Start Guide to Website Planning NOW

Published by ward winning marketing copywriter Steve Calder MIDM MCB FInstSMM, the 2010 edition includes confidence boosting interview tips and proven writing techniques for

- résumés
- cover letters and
- online job sites

Buy it now
for just £9.95.